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Classroom Learning [clear filter]
Friday, February 8
 

1:30pm PST

BOUTIQUE PROGRAM: ​From Start to Finish - How to Maintain Consistent Tones & Style in Every Type of Light
Limited Capacity full

In this processing boutique, Meg Loeks will teach you how to maintain consistent tones that will help you stay true to your style across all different types of light. From high noon sun to golden hour backlight, she will discuss ways to enhance your images and personal voice using both Lightroom and Photoshop. Learn how to dramatically boost color, depth, and light with a minimalistic approach. Study ways to enhance light, highlight dramatic skies, and even create a seamless composite. You will receive several of Meg's Camera Raw images, so feel free to bring your laptop (not required) and edit right alongside her during the program. You'll learn to achieve a complete polished look in this 90-minute intimate workshop. Attendees will also receive a downloadable editing video after Click Away.

Learning Objectives:

- Learn how to enhance depth for a more dimensional look
- Study ways to boost light and skies to enhance overall mood
- Understand ways to maintain consistent tones no matter the light using color manipulation
- Learn why and how to construct a composite

Instructors
avatar for Meg Loeks

Meg Loeks

Meg Loeks Photography
Meg lives remotely in Michigan's Upper Peninsula with her husband, three boys and saint bernard. She is drawn to timeless environmental portraiture, lifestyle photography, landscapes, low light, creative storytelling and color. She loves to find ways to merge different photography... Read More →


Friday February 8, 2019 1:30pm - 3:00pm PST
PacLearning Center Laguna Cliffs Marriott Resort & Spa
 
Saturday, February 9
 

1:30pm PST

BOUTIQUE PROGRAM: 6 Figure Business & Marketing
Limited Capacity seats available

D’Ann Boal of Smitten and Swoon has built a six-figure photography business and is sharing all of her insight in this informative and inspirational program. You will learn D’Ann’s business model that she calls “the circle of value” and why it is vital that you bravely value yourself first and price yourself accordingly. Learn how to market to your perfect client and how to respond to that first email. D’Ann will teach you how to set your clients up for a magical, memorable experience with you from your photo session, to in-person sales appointments, and the final delivery of your client’s order. She is holding nothing back: you will see every step of her process and learn all her secrets!
There will be time to ask questions and start brainstorming your own profitable price menu. You will walk away with a custom-made downloadable questionnaire to give to your clients as well as a list of D’Ann’s favorite labs and the details of the in-person sales software she couldn’t live without. More than anything, you will leave feeling inspired to profit from what you love doing most. If you’re ready to value yourself and take your business to the next level, this class is for you!

Learning Objectives:

- Learn how to make more money by valuing yourself and your time
- Learn how to avoid burnout
- Learn how to create your profitable price menu
- Learn the ins and outs of in person sales

Instructors
avatar for D'Ann Boal

D'Ann Boal

Photographer, Smitten & Swoon Photography


Saturday February 9, 2019 1:30pm - 3:00pm PST
PacLearning Center Laguna Cliffs Marriott Resort & Spa

4:00pm PST

BOUTIQUE PROGRAM: Storytelling: The Heart of Photography
Limited Capacity seats available

Storytelling isn’t just for documentary photographers--storytelling is at the heart of all photography. The unique gift of photography is that it documents a moment that will never happen again. In this program, Neely will discuss the parallels between the 7 literary components of a good novel and the ways in which they can be applied to tell a story photographically. Learn to be an effective visual storyteller by using things like environment, light, composition, movement, color theory, and the connection between subjects to piece their stories together. Neely will take some time discussing telling a story in a single frame or through a series of images and how to do both. She’ll discuss the significance of empathy and keen observation as the driving forces behind impactful storytelling. Attendees will learn how to see light and use it as an integral storytelling tool. Finally, Neely will share a live edit to show how she further emphasizes light and uses depth to draw the eye to the subject. This diverse course will be packed with concrete information regarding technique as well as abstract concepts designed to spark your heart with inspiration!

Learning Objectives:

- Learn how to observe and connect with clients to authentically tell their stories with compassion and truth
- Learn how to utilize light to create depth, drama, and emotional effect in an image, whether it be through available light, artificial light, or emphasized in post
- Understand the significance of a hand edit, and how to edit an image for greatest emotional impact, including a variety of editing techniques in Photoshop and LR

Instructors
avatar for Neely Ker-Fox

Neely Ker-Fox

Owner, Ker-Fox Photography


Saturday February 9, 2019 4:00pm - 5:30pm PST
PacLearning Center Laguna Cliffs Marriott Resort & Spa
 
Sunday, February 10
 

9:30am PST

BOUTIQUE PROGRAM: Storytelling: The Heart of Photography
Limited Capacity seats available

Storytelling isn’t just for documentary photographers--storytelling is at the heart of all photography. The unique gift of photography is that it documents a moment that will never happen again. In this program, Neely will discuss the parallels between the 7 literary components of a good novel and the ways in which they can be applied to tell a story photographically. Learn to be an effective visual storyteller by using things like environment, light, composition, movement, color theory, and the connection between subjects to piece their stories together. Neely will take some time discussing telling a story in a single frame or through a series of images and how to do both. She’ll discuss the significance of empathy and keen observation as the driving forces behind impactful storytelling. Attendees will learn how to see light and use it as an integral storytelling tool. Finally, Neely will share a live edit to show how she further emphasizes light and uses depth to draw the eye to the subject. This diverse course will be packed with concrete information regarding technique as well as abstract concepts designed to spark your heart with inspiration!

Learning Objectives:

- Learn how to observe and connect with clients to authentically tell their stories with compassion and truth
- Learn how to utilize light to create depth, drama, and emotional effect in an image, whether it be through available light, artificial light, or emphasized in post
- Understand the significance of a hand edit, and how to edit an image for greatest emotional impact, including a variety of editing techniques in Photoshop and LR

Instructors
avatar for Neely Ker-Fox

Neely Ker-Fox

Owner, Ker-Fox Photography


Sunday February 10, 2019 9:30am - 11:00am PST
PacLearning Center Laguna Cliffs Marriott Resort & Spa

12:30pm PST

BOUTIQUE PROGRAM: Video: Editing for Emotion
Limited Capacity seats available

Join Sarah in this classroom program and learn how to take real, raw moments and turn them into the most beautiful story by editing for emotion. Delve a little deeper into Premiere Pro as she teaches you all the tools to transform your video clips into a finished film. Bring your laptop and follow along (not required) as Sarah shows you how to find the story and flow of your film, edit to the music, use audio to evoke emotion, mix frame rates, and add text and graphics. Sarah will take the intimidation out of Premiere Pro and have you addicted to video too.

Learning Objectives:

- Learn how to build emotion in film through music. Learn to cut video clips on the beat and match movements to the music
- Learn how to create your own LUTS in Premiere pro that match your existing LR presets
- Learn how to maintain a signature look by using personalized LUTS
- Learn how to best set up your timeline, how to slow down or speed up footage
- Explore some of the fun effects Premiere Pro offers

Instructors
avatar for Sarah Krieg

Sarah Krieg

The Shared Shutter
Momma to 3, filmmaker, photographer, storyteller. A lover of all things lifestyle.


Sunday February 10, 2019 12:30pm - 2:00pm PST
PacLearning Center Laguna Cliffs Marriott Resort & Spa

3:00pm PST

BOUTIQUE PROGRAM: ​From Start to Finish - How to Maintain Consistent Tones & Style in Every Type of Light
Limited Capacity filling up

In this processing boutique, Meg Loeks will teach you how to maintain consistent tones that will help you stay true to your style across all different types of light. From high noon sun to golden hour backlight, she will discuss ways to enhance your images and personal voice using both Lightroom and Photoshop. Learn how to dramatically boost color, depth, and light with a minimalistic approach. Study ways to enhance light, highlight dramatic skies, and even create a seamless composite. You will receive several of Meg's Camera Raw images, so feel free to bring your laptop (not required) and edit right alongside her during the program. You'll learn to achieve a complete polished look in this 90-minute intimate workshop. Attendees will also receive a downloadable editing video after Click Away.

Learning Objectives:

- Learn how to enhance depth for a more dimensional look
- Study ways to boost light and skies to enhance overall mood
- Understand ways to maintain consistent tones no matter the light using color manipulation
- Learn why and how to construct a composite

Instructors
avatar for Meg Loeks

Meg Loeks

Meg Loeks Photography
Meg lives remotely in Michigan's Upper Peninsula with her husband, three boys and saint bernard. She is drawn to timeless environmental portraiture, lifestyle photography, landscapes, low light, creative storytelling and color. She loves to find ways to merge different photography... Read More →


Sunday February 10, 2019 3:00pm - 4:30pm PST
PacLearning Center Laguna Cliffs Marriott Resort & Spa