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Friday, February 8
 

1:30pm PST

BOUTIQUE PROGRAM: ​From Start to Finish - How to Maintain Consistent Tones & Style in Every Type of Light
Limited Capacity full

In this processing boutique, Meg Loeks will teach you how to maintain consistent tones that will help you stay true to your style across all different types of light. From high noon sun to golden hour backlight, she will discuss ways to enhance your images and personal voice using both Lightroom and Photoshop. Learn how to dramatically boost color, depth, and light with a minimalistic approach. Study ways to enhance light, highlight dramatic skies, and even create a seamless composite. You will receive several of Meg's Camera Raw images, so feel free to bring your laptop (not required) and edit right alongside her during the program. You'll learn to achieve a complete polished look in this 90-minute intimate workshop. Attendees will also receive a downloadable editing video after Click Away.

Learning Objectives:

- Learn how to enhance depth for a more dimensional look
- Study ways to boost light and skies to enhance overall mood
- Understand ways to maintain consistent tones no matter the light using color manipulation
- Learn why and how to construct a composite

Instructors
avatar for Meg Loeks

Meg Loeks

Meg Loeks Photography
Meg lives remotely in Michigan's Upper Peninsula with her husband, three boys and saint bernard. She is drawn to timeless environmental portraiture, lifestyle photography, landscapes, low light, creative storytelling and color. She loves to find ways to merge different photography... Read More →


Friday February 8, 2019 1:30pm - 3:00pm PST
PacLearning Center Laguna Cliffs Marriott Resort & Spa
 
Saturday, February 9
 

10:00am PST

KEYNOTE: Determination, Drive and Building Your Brand - Success in a Social Age
Limited Capacity seats available

Jasmine Star's decision to quit law school and pursue her dream job resulted in her gaining recognition as one of the top 10 wedding photographers in the world, but she didn't stop there. While growing her own award-winning business she became a sought-after consultant and social media guru, helping photographers far and wide boost their brands and reignite their passion with both her infectious enthusiasm and her honest advice. Jasmine will draw on her experience as she shares her strategies for using social media to build your profile and drive your photography forward.

Instructors

Saturday February 9, 2019 10:00am - 11:00am PST
Ballroom

1:30pm PST

PHOTOGRAPHY CLASS: Finding Your Voice: The Heart and Soul of Lifestyle Photography is You
Limited Capacity seats available

Being a photographer is more than setting your own schedule and coffee shop dates with your business besties. For a lot of photographers, what lies behind that perfectly curated Instagram feed is a chaotic, unorganized, and overwhelming day-to-day process that sucks the creativity and fun right out of your photography. But what if it didn’t have to be that way? Creating work you love and putting necessary processes in place will not only keep those photo inquires rolling in but also allow you to walk confidently in your talents without second guessing yourself every step of the way. If your branding could use some tweaking, if you’re still trying to figure out your voice, if you’ve suddenly found yourself pulling all-nighters more than you’d like to admit, if you want to command the price tag you know you deserve or even add a little more soul to your shooting and editing style, well you need to pull up a seat, because this is for you! This class will cover how to create authentic, feel-good images you and your clients will love, how to make every client (shy or otherwise) feel like Beyoncé, how to develop your brand voice + a unique experience that people will buy into before they even know what you’re selling, how to create processes that will provide the ultimate piece of mind for you and a 5-star experience for them, and how to always love what you shoot, love what you do and love who you work with. As a bonus, we’ll cover prep guides for clients, awesome programs and apps for you, editing tips and best practices that will have you living your best photographer life.

Learning Objectives:

- Learn how to perfect your ‘voice’ to attract the ideal client and work environment
- Learn to operate like a pro and rock any photo session or wedding from inquiry to photo delivery
- Gain insight on the best ways to create authentic, genuine, heart-felt, drool-worthy images you and your clients will love
- Learn easy and effective creative direction for the self-proclaimed “shy” client, “awkward” client and the client who “doesn’t want to be posed”
- Curate a boss process that sets expectations, puts clients at ease, and allows them to look and feel like rockstars before, during and after their photo session
- Learn amazing best practices to deliver a flawless and amazing experience for every client, every time

Instructors
avatar for Kelley Raye

Kelley Raye

I'm happily bicoastal, I have a morkie named Martini, I've specialized in weddings and branding for female entrepreneurs since 2013 and The Office is my absolute jam.


Saturday February 9, 2019 1:30pm - 3:00pm PST
HD 6,7,8 Laguna Cliffs Marriott Resort & Spa
 
Sunday, February 10
 

12:30pm PST

PHOTOGRAPHY CLASS: Finding Your Voice: The Heart and Soul of Lifestyle Photography is You
Limited Capacity seats available

Being a photographer is more than setting your own schedule and coffee shop dates with your business besties. For a lot of photographers, what lies behind that perfectly curated Instagram feed is a chaotic, unorganized, and overwhelming day-to-day process that sucks the creativity and fun right out of your photography. But what if it didn’t have to be that way? Creating work you love and putting necessary processes in place will not only keep those photo inquires rolling in but also allow you to walk confidently in your talents without second guessing yourself every step of the way. If your branding could use some tweaking, if you’re still trying to figure out your voice, if you’ve suddenly found yourself pulling all-nighters more than you’d like to admit, if you want to command the price tag you know you deserve or even add a little more soul to your shooting and editing style, well you need to pull up a seat, because this is for you! This class will cover how to create authentic, feel-good images you and your clients will love, how to make every client (shy or otherwise) feel like Beyoncé, how to develop your brand voice + a unique experience that people will buy into before they even know what you’re selling, how to create processes that will provide the ultimate piece of mind for you and a 5-star experience for them, and how to always love what you shoot, love what you do and love who you work with. As a bonus, we’ll cover prep guides for clients, awesome programs and apps for you, editing tips and best practices that will have you living your best photographer life.

Learning Objectives:

- Learn how to perfect your ‘voice’ to attract the ideal client and work environment
- Learn to operate like a pro and rock any photo session or wedding from inquiry to photo delivery
- Gain insight on the best ways to create authentic, genuine, heart-felt, drool-worthy images you and your clients will love
- Learn easy and effective creative direction for the self-proclaimed “shy” client, “awkward” client and the client who “doesn’t want to be posed”
- Curate a boss process that sets expectations, puts clients at ease, and allows them to look and feel like rockstars before, during and after their photo session
- Learn amazing best practices to deliver a flawless and amazing experience for every client, every time

Instructors
avatar for Kelley Raye

Kelley Raye

I'm happily bicoastal, I have a morkie named Martini, I've specialized in weddings and branding for female entrepreneurs since 2013 and The Office is my absolute jam.


Sunday February 10, 2019 12:30pm - 2:00pm PST
HD 1,2,3 Laguna Cliffs Marriott Resort & Spa

3:00pm PST

BOUTIQUE PROGRAM: ​From Start to Finish - How to Maintain Consistent Tones & Style in Every Type of Light
Limited Capacity filling up

In this processing boutique, Meg Loeks will teach you how to maintain consistent tones that will help you stay true to your style across all different types of light. From high noon sun to golden hour backlight, she will discuss ways to enhance your images and personal voice using both Lightroom and Photoshop. Learn how to dramatically boost color, depth, and light with a minimalistic approach. Study ways to enhance light, highlight dramatic skies, and even create a seamless composite. You will receive several of Meg's Camera Raw images, so feel free to bring your laptop (not required) and edit right alongside her during the program. You'll learn to achieve a complete polished look in this 90-minute intimate workshop. Attendees will also receive a downloadable editing video after Click Away.

Learning Objectives:

- Learn how to enhance depth for a more dimensional look
- Study ways to boost light and skies to enhance overall mood
- Understand ways to maintain consistent tones no matter the light using color manipulation
- Learn why and how to construct a composite

Instructors
avatar for Meg Loeks

Meg Loeks

Meg Loeks Photography
Meg lives remotely in Michigan's Upper Peninsula with her husband, three boys and saint bernard. She is drawn to timeless environmental portraiture, lifestyle photography, landscapes, low light, creative storytelling and color. She loves to find ways to merge different photography... Read More →


Sunday February 10, 2019 3:00pm - 4:30pm PST
PacLearning Center Laguna Cliffs Marriott Resort & Spa