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Friday, February 8
 

4:00pm PST

BOUTIQUE PROGRAM: Growing & Marketing Your Business in 2019
Limited Capacity seats available

Do you want to maximize your business in 2019? Join Stevie as she shares tools and tips to take your business to the next level. Stevie has garnered the attention of major brands and will guide attendees in how it’s done and the social strategy to get you there. Marketing to clients can be challenging in a saturated market however the tips and tricks provided will separate you from your competitors. Digitals and Printed product are the new medium for sharing your art, do you have a vision on how to capitalize on the ever changing market of photography? Stevie will share her insight to pricing for a profit and the benefit of offering printed products in addition to digital collections. Additionally, she will help you understand how to market your business for success including the use of Partnerships, Community Collaborations, Facebook and Instagram.

Learning Objectives:

- Answer “What can I do to market my business and stand apart from my competitors?"
- Gain a better understanding of how to sell prints AND digitals
- Gain better understanding of how to garner long term partnerships with nationwide brands
- Learn the tools for creating powerful partnerships within your local community

Instructors

Friday February 8, 2019 4:00pm - 5:30pm PST
PacLearning Center Laguna Cliffs Marriott Resort & Spa
 
Saturday, February 9
 

1:30pm PST

BOUTIQUE PROGRAM: 6 Figure Business & Marketing
Limited Capacity seats available

D’Ann Boal of Smitten and Swoon has built a six-figure photography business and is sharing all of her insight in this informative and inspirational program. You will learn D’Ann’s business model that she calls “the circle of value” and why it is vital that you bravely value yourself first and price yourself accordingly. Learn how to market to your perfect client and how to respond to that first email. D’Ann will teach you how to set your clients up for a magical, memorable experience with you from your photo session, to in-person sales appointments, and the final delivery of your client’s order. She is holding nothing back: you will see every step of her process and learn all her secrets!
There will be time to ask questions and start brainstorming your own profitable price menu. You will walk away with a custom-made downloadable questionnaire to give to your clients as well as a list of D’Ann’s favorite labs and the details of the in-person sales software she couldn’t live without. More than anything, you will leave feeling inspired to profit from what you love doing most. If you’re ready to value yourself and take your business to the next level, this class is for you!

Learning Objectives:

- Learn how to make more money by valuing yourself and your time
- Learn how to avoid burnout
- Learn how to create your profitable price menu
- Learn the ins and outs of in person sales

Instructors
avatar for D'Ann Boal

D'Ann Boal

Photographer, Smitten & Swoon Photography


Saturday February 9, 2019 1:30pm - 3:00pm PST
PacLearning Center Laguna Cliffs Marriott Resort & Spa

1:30pm PST

PHOTOGRAPHY CLASS: Finding Your Voice: The Heart and Soul of Lifestyle Photography is You
Limited Capacity seats available

Being a photographer is more than setting your own schedule and coffee shop dates with your business besties. For a lot of photographers, what lies behind that perfectly curated Instagram feed is a chaotic, unorganized, and overwhelming day-to-day process that sucks the creativity and fun right out of your photography. But what if it didn’t have to be that way? Creating work you love and putting necessary processes in place will not only keep those photo inquires rolling in but also allow you to walk confidently in your talents without second guessing yourself every step of the way. If your branding could use some tweaking, if you’re still trying to figure out your voice, if you’ve suddenly found yourself pulling all-nighters more than you’d like to admit, if you want to command the price tag you know you deserve or even add a little more soul to your shooting and editing style, well you need to pull up a seat, because this is for you! This class will cover how to create authentic, feel-good images you and your clients will love, how to make every client (shy or otherwise) feel like Beyoncé, how to develop your brand voice + a unique experience that people will buy into before they even know what you’re selling, how to create processes that will provide the ultimate piece of mind for you and a 5-star experience for them, and how to always love what you shoot, love what you do and love who you work with. As a bonus, we’ll cover prep guides for clients, awesome programs and apps for you, editing tips and best practices that will have you living your best photographer life.

Learning Objectives:

- Learn how to perfect your ‘voice’ to attract the ideal client and work environment
- Learn to operate like a pro and rock any photo session or wedding from inquiry to photo delivery
- Gain insight on the best ways to create authentic, genuine, heart-felt, drool-worthy images you and your clients will love
- Learn easy and effective creative direction for the self-proclaimed “shy” client, “awkward” client and the client who “doesn’t want to be posed”
- Curate a boss process that sets expectations, puts clients at ease, and allows them to look and feel like rockstars before, during and after their photo session
- Learn amazing best practices to deliver a flawless and amazing experience for every client, every time

Instructors
avatar for Kelley Raye

Kelley Raye

I'm happily bicoastal, I have a morkie named Martini, I've specialized in weddings and branding for female entrepreneurs since 2013 and The Office is my absolute jam.


Saturday February 9, 2019 1:30pm - 3:00pm PST
HD 6,7,8 Laguna Cliffs Marriott Resort & Spa

4:00pm PST

PHOTOGRAPHY CLASS: The Art of Being Excellent
Limited Capacity seats available

Sarah Deragon is a self-taught photographer who quit her day job in her mid-30’s to reconnect with her creativity while she launched a successful business called Portraits To The People. She’s the inventor of the not-so-corporate headshot, and during this Photography Class she will show you how she creates images that are both fun and authentic. Attendees will experience how Sarah builds rapport with clients as she demonstrates her techniques for capturing the very best version of people.

Sarah will also share her favorite tips for running a successful photography business. She will cover marketing and business, sharing SEO and pricing strategies as well as her process for pitching to her clients. Finally, she will share how her social justice work has shaped her work with the LGBTQ community.

Learning Objectives:

- Learn how to connect with clients (who may not always enjoy being photographed) to create authentic portraiture
- Learn Sarah's tips for posing, identifying ideal locations (insert other skills/techniques)
- Learn how to pitch for success
- Pricing strategy

Instructors
avatar for Sarah Deragon

Sarah Deragon

Owner, Portraits To The People
I'm a professional portrait photographer living in the Bay Area. My company is called Portraits To The People.


Saturday February 9, 2019 4:00pm - 5:30pm PST
HD 6,7,8 Laguna Cliffs Marriott Resort & Spa
 
Sunday, February 10
 

12:30pm PST

PHOTOGRAPHY CLASS: Finding Your Voice: The Heart and Soul of Lifestyle Photography is You
Limited Capacity seats available

Being a photographer is more than setting your own schedule and coffee shop dates with your business besties. For a lot of photographers, what lies behind that perfectly curated Instagram feed is a chaotic, unorganized, and overwhelming day-to-day process that sucks the creativity and fun right out of your photography. But what if it didn’t have to be that way? Creating work you love and putting necessary processes in place will not only keep those photo inquires rolling in but also allow you to walk confidently in your talents without second guessing yourself every step of the way. If your branding could use some tweaking, if you’re still trying to figure out your voice, if you’ve suddenly found yourself pulling all-nighters more than you’d like to admit, if you want to command the price tag you know you deserve or even add a little more soul to your shooting and editing style, well you need to pull up a seat, because this is for you! This class will cover how to create authentic, feel-good images you and your clients will love, how to make every client (shy or otherwise) feel like Beyoncé, how to develop your brand voice + a unique experience that people will buy into before they even know what you’re selling, how to create processes that will provide the ultimate piece of mind for you and a 5-star experience for them, and how to always love what you shoot, love what you do and love who you work with. As a bonus, we’ll cover prep guides for clients, awesome programs and apps for you, editing tips and best practices that will have you living your best photographer life.

Learning Objectives:

- Learn how to perfect your ‘voice’ to attract the ideal client and work environment
- Learn to operate like a pro and rock any photo session or wedding from inquiry to photo delivery
- Gain insight on the best ways to create authentic, genuine, heart-felt, drool-worthy images you and your clients will love
- Learn easy and effective creative direction for the self-proclaimed “shy” client, “awkward” client and the client who “doesn’t want to be posed”
- Curate a boss process that sets expectations, puts clients at ease, and allows them to look and feel like rockstars before, during and after their photo session
- Learn amazing best practices to deliver a flawless and amazing experience for every client, every time

Instructors
avatar for Kelley Raye

Kelley Raye

I'm happily bicoastal, I have a morkie named Martini, I've specialized in weddings and branding for female entrepreneurs since 2013 and The Office is my absolute jam.


Sunday February 10, 2019 12:30pm - 2:00pm PST
HD 1,2,3 Laguna Cliffs Marriott Resort & Spa

12:30pm PST

PHOTOGRAPHY CLASS: The Art of Being Excellent
Limited Capacity seats available

Sarah Deragon is a self-taught photographer who quit her day job in her mid-30’s to reconnect with her creativity while she launched a successful business called Portraits To The People. She’s the inventor of the not-so-corporate headshot, and during this Photography Class she will show you how she creates images that are both fun and authentic. Attendees will experience how Sarah builds rapport with clients as she demonstrates her techniques for capturing the very best version of people.

Sarah will also share her favorite tips for running a successful photography business. She will cover marketing and business, sharing SEO and pricing strategies as well as her process for pitching to her clients. Finally, she will share how her social justice work has shaped her work with the LGBTQ community.

Learning Objectives:

- Learn how to connect with clients (who may not always enjoy being photographed) to create authentic portraiture
- Learn Sarah's tips for posing, identifying ideal locations (insert other skills/techniques)
- Learn how to pitch for success
- Pricing strategy

Instructors
avatar for Sarah Deragon

Sarah Deragon

Owner, Portraits To The People
I'm a professional portrait photographer living in the Bay Area. My company is called Portraits To The People.


Sunday February 10, 2019 12:30pm - 2:00pm PST
HD 6,7,8 Laguna Cliffs Marriott Resort & Spa