Loading…
Click Away 2019 has ended

Log in to bookmark your favorites and sync them to your phone or calendar.

Marketing [clear filter]
Friday, February 8
 

1:30pm PST

BOUTIQUE PROGRAM: Behind the Lens of the Influencer
Limited Capacity seats available

Most of us follow them, many of us want to be them, and all of us wonder how they make that magic happen.  Step “Behind the Lens of the Influencer” with Arielle Levy. As a professional fashion & lifestyle influencer photographer, Arielle will share the ins and outs of breaking into this space, show you how to shoot and edit images that drive likes, and discuss the relationship between photographers, influencers, and brands.

Are you an influencer who wants to up her social game?  Do you want to get the attention of brands and build relationships? Or are you a photographer who wants to create more engaging lifestyle work? This program is for all of you!  From posing, shooting products, and using props to composition, location scouting, and lens choice, Arielle will reveal the tips and tricks to creating photos that tell a story and draw attention on social media. Students should have experience shooting in manual mode. A female model will be on hand for lifestyle imagery posing examples.

Learning Objectives:
- Learn how to break into Influencer Photography
- Learn how to manage the unique relationship between Influencer and Photographer
- Learn how to edit images to attract social media likes
- Learn tips and tricks to create photos that tell as social media story


Instructors

Friday February 8, 2019 1:30pm - 3:00pm PST
Vue Bar and Lounge/Vue Lawn

4:00pm PST

BOUTIQUE PROGRAM: Growing & Marketing Your Business in 2019
Limited Capacity seats available

Do you want to maximize your business in 2019? Join Stevie as she shares tools and tips to take your business to the next level. Stevie has garnered the attention of major brands and will guide attendees in how it’s done and the social strategy to get you there. Marketing to clients can be challenging in a saturated market however the tips and tricks provided will separate you from your competitors. Digitals and Printed product are the new medium for sharing your art, do you have a vision on how to capitalize on the ever changing market of photography? Stevie will share her insight to pricing for a profit and the benefit of offering printed products in addition to digital collections. Additionally, she will help you understand how to market your business for success including the use of Partnerships, Community Collaborations, Facebook and Instagram.

Learning Objectives:

- Answer “What can I do to market my business and stand apart from my competitors?"
- Gain a better understanding of how to sell prints AND digitals
- Gain better understanding of how to garner long term partnerships with nationwide brands
- Learn the tools for creating powerful partnerships within your local community

Instructors

Friday February 8, 2019 4:00pm - 5:30pm PST
PacLearning Center Laguna Cliffs Marriott Resort & Spa
 
Saturday, February 9
 

10:00am PST

KEYNOTE: Determination, Drive and Building Your Brand - Success in a Social Age
Limited Capacity seats available

Jasmine Star's decision to quit law school and pursue her dream job resulted in her gaining recognition as one of the top 10 wedding photographers in the world, but she didn't stop there. While growing her own award-winning business she became a sought-after consultant and social media guru, helping photographers far and wide boost their brands and reignite their passion with both her infectious enthusiasm and her honest advice. Jasmine will draw on her experience as she shares her strategies for using social media to build your profile and drive your photography forward.

Instructors

Saturday February 9, 2019 10:00am - 11:00am PST
Ballroom

1:30pm PST

BOUTIQUE PROGRAM: 6 Figure Business & Marketing
Limited Capacity seats available

D’Ann Boal of Smitten and Swoon has built a six-figure photography business and is sharing all of her insight in this informative and inspirational program. You will learn D’Ann’s business model that she calls “the circle of value” and why it is vital that you bravely value yourself first and price yourself accordingly. Learn how to market to your perfect client and how to respond to that first email. D’Ann will teach you how to set your clients up for a magical, memorable experience with you from your photo session, to in-person sales appointments, and the final delivery of your client’s order. She is holding nothing back: you will see every step of her process and learn all her secrets!
There will be time to ask questions and start brainstorming your own profitable price menu. You will walk away with a custom-made downloadable questionnaire to give to your clients as well as a list of D’Ann’s favorite labs and the details of the in-person sales software she couldn’t live without. More than anything, you will leave feeling inspired to profit from what you love doing most. If you’re ready to value yourself and take your business to the next level, this class is for you!

Learning Objectives:

- Learn how to make more money by valuing yourself and your time
- Learn how to avoid burnout
- Learn how to create your profitable price menu
- Learn the ins and outs of in person sales

Instructors
avatar for D'Ann Boal

D'Ann Boal

Photographer, Smitten & Swoon Photography


Saturday February 9, 2019 1:30pm - 3:00pm PST
PacLearning Center Laguna Cliffs Marriott Resort & Spa

4:00pm PST

BOUTIQUE PROGRAM: Behind the Lens of the Influencer
Limited Capacity filling up

Most of us follow them, many of us want to be them, and all of us wonder how they make that magic happen.  Step “Behind the Lens of the Influencer” with Arielle Levy. As a professional fashion & lifestyle influencer photographer, Arielle will share the ins and outs of breaking into this space, show you how to shoot and edit images that drive likes, and discuss the relationship between photographers, influencers, and brands.

Are you an influencer who wants to up her social game?  Do you want to get the attention of brands and build relationships? Or are you a photographer who wants to create more engaging lifestyle work? This program is for all of you!  From posing, shooting products, and using props to composition, location scouting, and lens choice, Arielle will reveal the tips and tricks to creating photos that tell a story and draw attention on social media. Students should have experience shooting in manual mode. A female model will be on hand for lifestyle imagery posing examples.

Learning Objectives:
- Learn how to break into Influencer Photography
- Learn how to manage the unique relationship between Influencer and Photographer
- Learn how to edit images to attract social media likes
- Learn tips and tricks to create photos that tell as social media story


Instructors

Saturday February 9, 2019 4:00pm - 5:30pm PST
Vue Bar and Lounge/Vue Lawn

4:00pm PST

PHOTOGRAPHY CLASS: The Art of Being Excellent
Limited Capacity seats available

Sarah Deragon is a self-taught photographer who quit her day job in her mid-30’s to reconnect with her creativity while she launched a successful business called Portraits To The People. She’s the inventor of the not-so-corporate headshot, and during this Photography Class she will show you how she creates images that are both fun and authentic. Attendees will experience how Sarah builds rapport with clients as she demonstrates her techniques for capturing the very best version of people.

Sarah will also share her favorite tips for running a successful photography business. She will cover marketing and business, sharing SEO and pricing strategies as well as her process for pitching to her clients. Finally, she will share how her social justice work has shaped her work with the LGBTQ community.

Learning Objectives:

- Learn how to connect with clients (who may not always enjoy being photographed) to create authentic portraiture
- Learn Sarah's tips for posing, identifying ideal locations (insert other skills/techniques)
- Learn how to pitch for success
- Pricing strategy

Instructors
avatar for Sarah Deragon

Sarah Deragon

Owner, Portraits To The People
I'm a professional portrait photographer living in the Bay Area. My company is called Portraits To The People.


Saturday February 9, 2019 4:00pm - 5:30pm PST
HD 6,7,8 Laguna Cliffs Marriott Resort & Spa
 
Sunday, February 10
 

9:30am PST

PHOTOGRAPHY CLASS: From Shooting to Posting: A Formula for Success
Limited Capacity seats available

Social media has never been more integral to the success of your business. No matter how talented you are behind a camera, you also need to learn to be strategic and smart about your approach to platforms like Instagram. This course will cover not only the best practices for growing an audience on Instagram, but also an important tool you can utilize along the way to make your workflow seamless and efficient across devices: Adobe Photoshop Lightroom CC. Learn what differentiates Lightroom CC from Lightroom Classic and how to make the most of the features that were built to support our mobile and social media-centric lives. This is a lecture-based course where Pei will give you the tools that you need for social media success while demonstrating everything you need to know (editing, syncing, and more!) about Lightroom CC.

Learning Objectives:

- Learn Instagram best practices so that you can do a self-audit and make adjustments as needed
- Learn how to build efficiency into your workflow
- Understand how Lightroom CC and Lightroom Classic differ, so you can make an educated decision about which is best for you
- Learn the basics of editing and syncing in Lightroom CC

Instructors

Sunday February 10, 2019 9:30am - 11:00am PST
HD 6,7,8 Laguna Cliffs Marriott Resort & Spa

12:30pm PST

PHOTOGRAPHY CLASS: The Art of Being Excellent
Limited Capacity seats available

Sarah Deragon is a self-taught photographer who quit her day job in her mid-30’s to reconnect with her creativity while she launched a successful business called Portraits To The People. She’s the inventor of the not-so-corporate headshot, and during this Photography Class she will show you how she creates images that are both fun and authentic. Attendees will experience how Sarah builds rapport with clients as she demonstrates her techniques for capturing the very best version of people.

Sarah will also share her favorite tips for running a successful photography business. She will cover marketing and business, sharing SEO and pricing strategies as well as her process for pitching to her clients. Finally, she will share how her social justice work has shaped her work with the LGBTQ community.

Learning Objectives:

- Learn how to connect with clients (who may not always enjoy being photographed) to create authentic portraiture
- Learn Sarah's tips for posing, identifying ideal locations (insert other skills/techniques)
- Learn how to pitch for success
- Pricing strategy

Instructors
avatar for Sarah Deragon

Sarah Deragon

Owner, Portraits To The People
I'm a professional portrait photographer living in the Bay Area. My company is called Portraits To The People.


Sunday February 10, 2019 12:30pm - 2:00pm PST
HD 6,7,8 Laguna Cliffs Marriott Resort & Spa

3:00pm PST

PHOTOGRAPHY CLASS: From Shooting to Posting: A Formula for Success
Limited Capacity seats available

Social media has never been more integral to the success of your business. No matter how talented you are behind a camera, you also need to learn to be strategic and smart about your approach to platforms like Instagram. This course will cover not only the best practices for growing an audience on Instagram, but also an important tool you can utilize along the way to make your workflow seamless and efficient across devices: Adobe Photoshop Lightroom CC. Learn what differentiates Lightroom CC from Lightroom Classic and how to make the most of the features that were built to support our mobile and social media-centric lives. This is a lecture-based course where Pei will give you the tools that you need for social media success while demonstrating everything you need to know (editing, syncing, and more!) about Lightroom CC.

Learning Objectives:

- Learn Instagram best practices so that you can do a self-audit and make adjustments as needed
- Learn how to build efficiency into your workflow
- Understand how Lightroom CC and Lightroom Classic differ, so you can make an educated decision about which is best for you
- Learn the basics of editing and syncing in Lightroom CC

Instructors

Sunday February 10, 2019 3:00pm - 4:30pm PST
HD 1,2,3 Laguna Cliffs Marriott Resort & Spa